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Overseas warehouse supply chain case

Customer Information


Customer: An e-commerce Co., Ltd. in Hangzhou
Destination: Nigeria
Timeliness: 35-55 days
Services: African shipping FCL, overseas warehouse

Customer Background


The company was founded in 2007 and has been engaged in professional e-commerce operations for 5 years. The company has more than 150 employees and provides professional e-commerce operation services to merchants.

As traditional trade profits gradually decrease and the market becomes saturated, many companies are interested in Africa as a fertile land. This year Haier and Skyworth entered the African e-commerce market and entrusted them to operate JUMIA stores on their behalf.

Customer Pain Points


Each time the goods are prepared in large quantity and volume, the e-commerce platform has limited warehousing capacity and cannot meet their warehousing needs. It requires a third-party warehouse to store the goods and deliver them to the e-commerce platform regularly.

CHOICE's Solution


African sea freight LCL

Based on the customer's specific situation, the account manager provided him with the optimal freight solution. The nature of the customer is that the goods are forwarded to the overseas warehouse of CHOICE at the destination. They are regularly dispatched to the warehouse of the e-commerce platform according to the customer's instructions, and the returned goods are processed and repackaged and put on the shelves. To sum up, the account manager of CHOICE recommended the African shipping FCL service. It has also set up an overseas e-commerce warehouse in Nigeria to provide e-commerce sellers with value-added services such as warehousing, delivery, and packaging replacement.

Customer Feedback


At that time, the goods had arrived locally but because they were rejected by the platform, the customer urgently needed a warehouse to store the goods. When the customer learned that we could provide him with overseas warehouse services, he finally breathed a sigh of relief. It said that the two parties can become strategic partners in the future and jointly open up the African market for the brand!